The art direction was shaped through natural light and fluid composition, with warm, rose-tinted tones inspired by Botticelli’s Birth of Venus, balancing modern beauty sensibilities with relaxed elegance.
MORGANA
THE ASK
Create a series of visuals for Morgana that introduce the brand’s oceanic identity while positioning the jewelry as refined and elevated. The goal was to build brand familiarity, establish a clear aesthetic point of view, and create assets for use across social, digital ads, and e-commerce.
THE APPROACH
We shot the pieces in a controlled studio setting, referencing Botticelli’s treatment of ambient light, softer hues, texture. Warm, rosy tones and subtle color grading were introduced to emphasize the imagery with a polished, editorial finish.
THE OUTCOME
The final assets included campaign imagery for web and social, featuring a cohesive set of visuals that helped establish the brand’s tone and elevate its overall image online and in-store.
Designed with versatility in mind, the collection offers interchangeable forms that can be worn as a charm, earring, or necklace, celebrating both precision and adaptability through considered, enduring design.
Thoughtfully crafted and sustainably made, Morgana’s jewelry pairs hand-collected shells from the beaches of El Salvador with recycled gold or sterling silver.
ART DIRECTION JOSHUA CONTRERAS
STYLING JUDE HINOJOSA
PHOTOGRAPHY HENRY LOU
H&MU KATE DANILIUK
CAST AJ WOODHOUSE
a behind the scenes look from the shoot
