MADEINEUROPE
THE ASK
Develop a distinct visual style and supporting assets for made in europe, including a logo refresh, online shop imagery, and digital content. The goal was to establish a clear brand presence and create a unique set of visuals for web and social.
THE APPROACH
Product and on-figure photography were captured to support e-commerce and social use. These assets were paired with motion studies, digital ads, and cut-out graphic elements used as visual accents across the system, introducing movement and flexibility.
THE OUTCOME
The final deliverables included an updated visual system, playful campaign imagery, short-form animations, and a pack of digital assets that established a dynamic and adaptable brand presence across web and social platforms.
A new and playful take in menswear shopping.
