HINOJOSA MENSWEAR
An unconventional clothing brand emerging from the latest wave of CSM alumni. In a landscape where menswear has long resisted experimentation, Hinojosa introduces unique garments designed to provoke new forms of expression.
THE ASK
Create a series of cinematic, otherworldly videos for Hinojosa Menswear, aimed at media, buyers, and fashion peers while remaining accessible to a wider audience. The objective is to build brand familiarity, increase awareness, and drive desire across social platforms.
THE APPROACH
We filmed garments suspended in the air using fishing wire, with that footage stylistic effects were added in post production creating surreal visuals that reinforced the collection’s narrative, Ghosts of Daughters & Sons. Shot on iPhone, the approach offered a distinct point of view within a crowded and competitive landscape.
THE OUTCOME
The final assets included teaser snippets for social media, three separate videos each highlighting a look corresponding with a black, red or white theme, and the triptych hero film bringing together everything together on three panels,
“Ghosts of Daughters & Sons” Campaign Imagery Assets
COLLECTION 00.5
“Ghosts of Daughters & Sons” Campaign Imagery Assets
behind the scenes look at