CAMPAIGN ART DIRECTION

Art direction for fall campaign imagery across advertising, web, paid media, and lookbooks for the upcoming season.

The objective was to create campaign imagery that felt surreal yet grounded, using scale and composition to reframe familiar silhouettes in unexpected ways. models appear oversized, miniature, and suspended against open sky backdrops, creating a sense of lightness, curiosity, and visual tension.

art direction JOSHUA CONTRERAS

model MEGAN IRMINGER

photography DALE JEZWINSKI

hair and makeup GLAM SQUAD

making of,

in-studio photography

scanned film photo of background

behind-the-scenes from the shoot