The art direction was shaped through natural light and fluid composition, with warm, rose-tinted tones inspired by Botticelli’s Birth of Venus, balancing modern beauty sensibilities with relaxed elegance.
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THE ASK
Create a series of visuals for Morgana that introduce the brand’s oceanic identity while positioning the jewelry as refined and elevated. The goal was to build brand familiarity, establish a clear aesthetic point of view, and create assets for use across social, digital ads, and e-commerce.
THE APPROACH
We shot the pieces in a controlled studio setting, referencing Botticelli’s treatment of ambient light, softer hues, texture. Warm, rosy tones and subtle color grading were introduced to emphasize the imagery with a polished, editorial finish.
THE OUTCOME
The final assets included campaign imagery for web and social, featuring a cohesive set of visuals that helped establish the brand’s tone and elevate its overall image online and in-store.
