strategic sensibility, postmodern disruption.
MEDIA IMAGERY &
MOTION GRAPHICS
Mixing creative intuition with discipline, with the end goal of delivering strong, consistent design work.
previous work
(keep scrolling to see past projects)
MADEINEUROPE
THE ASK
Develop a distinct visual style and supporting assets for made in europe, including a logo refresh, online shop imagery, and digital content. The goal was to establish a clear brand presence and create a unique set of visuals for web and social.
THE APPROACH
Tabletop and on-figure imagery were captured to support e-commerce and social media marketing. These assets were paired with motion ads, digital promos, and cut-out graphic elements used as visual accents across all touchpoints, introducing movement and flexibility.
THE OUTCOME
The final deliverables included an updated visual system, playful campaign imagery, short-form animations, and a pack of digital assets that established a dynamic and adaptable brand presence across web and social platforms.
A new and playful take in menswear shopping.
TOMMY HILFIGER
Joshua created print, digital, social, and video assets for Tommy Hilfiger stores across the US and Canada. developing marketing campaigns and regional assets across channels while maintaining a consistent visual direction from concept to execution.
CAMPAIGN ART DIRECTION
Creative concept for Fall campaign imagery across advertising, web, paid media, and lookbooks for Nicole Miller NYC.
The objective was to create campaign imagery that felt surreal yet grounded, using scale and composition to reframe familiar silhouettes in unexpected ways. models appear oversized, miniature, and suspended against open sky backdrops, creating a sense of lightness, curiosity, and visual tension.
a behind the scenes look
art direction JOSHUA CONTRERAS
model MEGAN IRMINGER
photography DALE JEZWINSKI
hair and makeup GLAM SQUAD
The art direction was shaped through natural light and fluid composition, with warm, rose-tinted tones inspired by Botticelli’s Birth of Venus, balancing modern beauty sensibilities with relaxed elegance.
MORGANA
THE ASK
Create a series of visuals for Morgana that introduce the brand’s oceanic identity while positioning the jewelry as refined and elevated. The goal was to build brand familiarity, establish a clear aesthetic point of view, and create assets for use across social, digital ads, and e-commerce.
THE APPROACH
We shot the pieces in a controlled studio setting, referencing Botticelli’s treatment of ambient light, softer hues, texture. Warm, rosy tones and subtle color grading were introduced to emphasize the imagery with a polished, editorial finish.
THE OUTCOME
The final assets included campaign imagery for web and social, featuring a cohesive set of visuals that helped establish the brand’s tone and elevate its overall image online and in-store.
Designed with versatility in mind, the collection offers interchangeable forms that can be worn as a charm, earring, or necklace, celebrating both precision and adaptability through considered, enduring design.
Thoughtfully crafted and sustainably made, Morgana’s jewelry pairs hand-collected shells from the beaches of El Salvador with recycled gold or sterling silver.
ART DIRECTION JOSHUA CONTRERAS
STYLING JUDE HINOJOSA
PHOTOGRAPHY HENRY LOU
H&MU KATE DANILIUK
CAST AJ WOODHOUSE
a behind the scenes look from the shoot
HINOJOSA MENSWEAR
An unconventional clothing brand emerging from the latest wave of CSM alumni, Hinojosa introduces unique garments designed to provoke new forms of expression. My role was to translate key pieces into bold visual narratives.
Joshua Contreras specializes in creating impactful, concept driven promotional content. He has experience in developing seasonal campaigns for print, media and retail touchpoints, including but not limited to branded style guides, dtc marketing, out-of-home, social media ads, motion design, presentation decks, and e-comm assets.
Joshua Contreras
In tune with the latest design updates in technology, joshua combines creativity with pragmatic solution-driven skills to deliver work that’s not only visually impactful but also drives real results.